Building Your Own Website
Taking your business to the next level often requires a shift into the realm of eCommerce. For many brick-and-mortar outlets, this proposition can be rather daunting. However, the process doesn’t need to be one that instills fear in you and the other members of your organization. Building a site will require hard work and effort, but it is definitely a manageable endeavor. With the proper preparation and research, your website can grow into a valuable asset for your business and a potentially lucrative stream of revenue.
Doing It Yourself
While most will associate building a website with someone who has a professional background, the average person can also build a serviceable offering. Generally, a person in such a position will either start from scratch and learn the basics, or employ a toolkit that can be used to create a site. When using a service that allows you to generate a site, keep in mind that certain functionality may be compromised. These plug-ins and additions will require a more advanced ability to manipulate the coding or site template. If all of this sounds too complicated, professional services can create a web page on your behalf. This route will be considerably more expensive than the alternatives that allow for you to do the work yourself.
An Emphasis on Practicality
Regardless of how you initiate the process, be sure to place a focus on practicality. This includes the various functions on your web page. Scrolling capabilities, insets, and entry forms are all common aspects of a site that can succumb to poor planning. In this event, your site may face instability issues and deter further usage by potential viewers. For websites that seek to add in even more complex functions, like video and audio playback, problems are often more common. To avoid such issues, employ a diligent approach and a keen eye for detail. Otherwise, your nonfunctional site may make it to a live audience who will not be impressed with your content.
If your organization is building an eCommerce outlet, then the focus on security will also play an important role. Stress testing the purchasing and submission processes can help illuminate any potential gaps or breaches that could be the source of attacks against the sensitive data of your customers and your organization. As either an experienced or novice web designer, an understanding of man-in-the-middle attacks, script injections, and other potential threats can help you build a site that will withstand these virtual intrusions.
Visuals and Themes
Although a practical approach to website building can keep your site functional and safe, it may not be enough to garner a large audience. Many individuals enjoy an aesthetically pleasing site that offers a cohesive and vibrant theme. In the planning process, consider how graphics and visuals can enhance the experience of your viewers or consumers. In some cases, you may need to employ the services of a consultant or individual who understands how on-site marketing and graphics can help generate revenue.
In some instances, your web page may need to go mobile. Mobile website design will entail some facets that are similar to your traditional site and some that are exclusive to this burgeoning platform. Generally, mobile viewers will prefer that your site maintains two variations, the desktop version and a mobile alternative. The mobile alternative will provide a more streamlined approach to viewing by reducing plug-ins and visuals as much as possible. In exchange, functionality and speed will improve for mobile users. If your organization is looking to market products and services to this viewership, then adhering to these practices in the design process can help bolster sales and increase brand visibility.