Mistakes to Avoid when Building Your New Website
Building a new website isn’t as easy as you may think it is, but it also doesn’t have to be a hard thing to do, either. There are many do’s and don’ts to be found online when you look into building a site and many of them can be contradictory. According to CNN Money, many web design companies are offering services for things consumers don’t actually like in websites and things business owners don’t need. If you are looking into building a website, there are a few mistakes to avoid.
Don’t Confuse Your Customers
First, make sure you know what your site is really about and have it organized properly. If you can’t find things easily, your customers can’t either. To make things truly organized, list links with clear descriptions of where they lead. For instance, if you are selling clothing and accessories, but you have lots of accessories, you shouldn’t have a link that just says “accessories.” Those links should be clearly defined with labels like “earrings,” “hair pieces,” and so on. Once a consumer sees your site is easy to navigate, they will continue to shop with you, but if it is confusing or too bogged down with needless extras, they won’t stick around.
Don’t Settle for Sub-Par Website Templates
You may be tempted to go with free website templates, which can be a great idea if you get them form the right place. If you do decide on this option, though, don’t settle for templates that are too bland or too complicated because these will just make for a boring or poorly executed site. Many web design companies warn against using them at all, citing their overuse as a reason to avoid them if you want a unique design. However, these free templates can be a great idea for a company looking to build a basic, easy-to-use site on a budget. The best part is that many don’t require much knowledge of web design for you to be able to use them, so you can save money by not having to hire someone to do the work or maintenance on the site.
Don’t Let It Wither Away
In line with maintenance is one of the biggest mistakes people make in designing their own site: they don’t keep up with the site. If you build a site, you cannot just let it go by the wayside if you expect to keep your business on it and thriving. If you cannot invest the time to keep it updated, you should look into hiring someone for the job because an outdated websites gives a bad impression to consumers.
Designing a site for your business goes beyond just building the site. You must keep up with it if you want to keep people coming back to your site. Know what you want to do, organize your site properly, and choose the best design or designer to make the site just what you want, and you won’t feel overwhelmed with the process.